Kristopher Reif is a graphic designer and production specialist drawing on 15 years of graphic/web design and digital photography. His current focus is to map out cross-application workflows that help expedite production turnaround for clients while upholding brand integrity and design continuity.

Concentrating on the asset management industry for the past 10 years, he says, “What we start with is usually complex and messy. Our job is to interpret how the end user will best consume the content and then design a powerful result based on a balance of beauty and simplicity.”