Kristopher Reif is a graphic designer and production specialist drawing on 9 years of graphic/web design and digital photography. His current focus is to map out cross-application workflows that help expedite production turnaround for clients while upholding brand integrity and design continuity.

Concentrating on the asset management industry for the past 3 years, he says, “What we start with is usually complex and messy. Our job is to interpret how the end user will best consume the content and then design a powerful result based on a balance of beauty and simplicity.”