Portfolio Brandywine Global

Fact Sheets    Pitch Books   

Automation fact sheet and pitch book production: Brandywine Global Investment Management (BGIM) originally approached Bull Marketing to develop a way to automate the management of fact sheets and pitch books. Up until that point, they were performing all maintenance by hand consuming exorbitant amounts of time and resources. The specific request was to find a way to parse data more quickly, a solution where a user could upload data and have it automatically generate an entire library of fact sheets and pitch books, drawing from all of their existing strategies. We developed a proprietary software solution custom designed to their specifications to address these initiatives.

The Bull Marketing solution resulted in Brandywine Global Investment Management being able to process their communications 80% faster than they were able to when they compiled them by hand. They were so enthusiastic with our work that they decided to partner with us on many additional projects, including; webcasts, white papers, fact sheets, website, blog, infographics and customized support.

White Papers    Customized Support   

White Papers generated into multiple formats simultaneously: For years we helped Brandywine Global Investment Management develop refined white papers in PDF format—blending copy, images, data and charts into one seamlessly flowing research piece. More recently they intensified the parameters to include generating matching PDF and HTML white papers simultaneously. After diligent research and development, we were able to architect a way to perfectly meet this request by leveraging features built under the hood of Adobe InDesign coupled with a custom JavaScript.

Brandywine Global Investment Management works with Bull Marketing on many mission critical projects and considers us an extension of their team. In addition to helping with white papers, we also assist Brandywine Global with things like; webcasts, data automation, factsheets, website, blog, infographics and customized support.

Institutional Investment Managers

Brandywine Global Investment Management offers a broad array of fixed income, equity, alternatives, and asset allocation strategies that seek value across global markets. As of early of 2015, Brandywine Global manages over $60 Billion in assets. The firm is wholly owned, independently operated subsidiary of Legg Mason, Inc. (NYSE: LM), and is headquartered in Philadelphia, PA with office locations in San Francisco, Montreal, Toronto, Singapore and London.